A pioneer in the local long-term care industry, this month Barbara Franklin celebrates 25 years as a long-term care specialist. Franklin began her career on Aug. 10, 1990, and was one of the first people in Charleston to specialize in long-term care planning and financing.
Franklin is the owner of Franklin & Associates Inc., a Charleston-based company offering both traditional and innovative approaches to long-term care planning and financing as well as assistance sorting out Medicare options.
From day one, Franklin has focused on building relationships and being a resource rather than a salesperson. She regularly speak to civic groups, professional organizations and businesses about planning for the future.
Franklin received the Long Term Care Professional (LTCP) designation from the Health Insurance Association of America. In 2008 she was recognized at the Annual Conference of the American Association for Long Term Care Insurance as one of the nation’s Top 100 Long Term Care Specialists.
Over her 25 years in the industry, Franklin has been instrumental in local and statewide aging in place efforts that allow older adults to remain comfortably and safely in their chosen residence as they age.
She was a founder, along with her husband Paul Franklin, of the South Carolina Aging in Place Coalition (now the Greater Charleston Chapter of the National Aging in Place Council). She currently serves as chairwoman of the chapter.
Franklin is a volunteer driver for ITNCharlestonTrident (ITN) and regularly transports seniors and the visually impaired to doctor’s appointments, shopping and other places they need or want to go. She is also a member of the Center for Women, Ellevate Charleston, Lowcountry Senior Network and, the West Ashley – James Island Business Association and the Greater Charleston Rotary Club Auxiliary.
“It’s been a true honor to serve the Charleston community for 25 years,” Franklin said. “Helping people plan for their future, remain independent and remove financial burden from their children and families is greatly rewarding.”
About Franklin & Associates
Founded in 1995 by Barbara Franklin, Franklin & Associates is a Charleston-based company offering both traditional and innovative approaches to long-term care planning and financing. Company representatives are active in the senior services community as both board members and volunteers, including with the Greater Charleston Chapter of the National Aging in Place Council, Lowcountry Senior Network, Alzheimer’s Association and ITNCharlestonTrident (Independent Transportation Network). For more information, call 843-762-4260 or visit www.franklinassociatesinc.com.